The Industry Doesn't Need Another Standard Course.

IT NEEDS THE PLUG!


10 MAJOR ARTISTS. 10 CREATIVE OPPURTUNITIES

MAJOR ARTIST OPPORTUINITIES YOU'LL BE CREATING FOR IN "THE PLUG" #1: Drake (Rap/R&B), Gunna (Rap), Chris Brown (R&B/Pop), Cardi B (Rap), Alesso (EDM), Steve Aoki (EDM), Marshmello (EDM), DJ Snake (EDM), NCT DREAM (k-pop) & A20 (k-pop)

  • 10 Major-Artist Opportunities - Choose 3

  • 4-Week Program: Individual Projects, Team Collaboration & Professional Feedback

  • Live Industry Workshops, Production Livestreaming & Artist Development

THIS ISN'T JUST A COURSE. IT'S A CREATIVE EXPERIENCE.

Over four weeks, you'll turn real industry creative opportunities into original music. You'll choose your projects, develop your sound, collaborate with other creators, and receive professional feedback throughout the process. This is hands-on artist development, built around actually creating. Gone are the days of standard courses, you're getting your hands dirty and creating for real opportunities!

  • Choose Your Oppurtunities

    10 CREATIVE BRIEFS

    Review ten creative opportunities connected to major recording artists and select the three individual projects that best fit your creative strengths and direction.

  • Create Original Music

    3 INDIVIDUAL PROJECTS

    Develop three original music projects based on your selected creative briefs. Explore different sounds, push your creative boundaries, and receive professional feedback as your work develops.

  • Collaborate & Develop

    1 TEAM PROJECT

    Work alongside other selected creators on a collaborative project. Learn to communicate creatively, contribute to a shared vision, and prepare professional-quality final deliverables.

FOUR WEEKS. FOUR PROJECTS. ONE BIGGER CREATIVE VISION.

The Plug is structured to take you through a complete creative development process. Each week builds on the last, moving from discovering your opportunities to creating, refining, collaborating, and delivering professional work.

  • WEEK 1 - DISCOVERY & DIRECTION

    Select three creative opportunities and begin producing your first original track. Meet your instructors and fellow participants while getting familiar with the creative community you'll be working alongside. You'll also learn how documenting your creative process through short-form content and livestreaming can help build meaningful fan connections, grow your audience, and create potential income opportunities.

  • WEEK 2 - CREATION, COLLABORATION & BUSINESS

    Continue developing your individual music projects while beginning work on your assigned team collaboration. Explore the creative process of working with other producers, songwriters, and artists while learning how collaboration can bring different strengths and ideas together. You'll also explore important music business fundamentals, including PRO registration, music rights, and understanding how your creative work can translate into professional opportunities.

  • WEEK 3 - REFINEMENT & PROFESSIONAL STANDARDS

    Continue developing your third individual track while making progress on your team collaboration. Focus on refining your production, strengthening arrangements, and making creative decisions that bring your ideas closer to a professional standard. You'll also learn the importance of metadata, proper credits, organization, and professional file delivery so your music is prepared for real industry consideration.

  • WEEK 4 - FINAL DELIVERY & ARTIST DEVELOPMENT

    Bring all four projects together, refining and polishing your three individual tracks and team collaboration for final delivery. Apply the feedback you've received throughout the program and make sure your work is organized and professionally prepared. You'll complete the creative portion of The Plug with a better understanding of your strengths, your development as a creator, and the next steps toward pursuing opportunities within the music industry.

YOUR CREATIVE PROCESS IS PART OF YOUR DEVELOPMENT

The music is only part of the journey. Throughout The Plug, you'll learn how to document your creative process, communicate your ideas, and build an audience around the music you're making. You will have weekly tasks for creating Content & Live Streaming. While you're creating your tracks for the program you will also be building your own community!

  • Each weekday, you'll receive practical content direction designed to help you capture and share your journey as a developing creator. Learn how to turn your creative process into engaging short-form content, tell your story, and give people a reason to follow your work.

  • Twice each week, you'll have designated production livestream days where you can put your skills into practice and bring your audience into the creative process. These sessions give you the opportunity to share your workflow, showcase your development, and build meaningful connections with the people following your journey.

  • This isn't about becoming an influencer. It's about learning how to communicate your work, build your presence, and create meaningful connections around your music.

MEET THE PEOPLE BEHIND THE PLUG...

Walt West - A&R/Producer

Walt West leads the creative development experience behind The Plug, bringing together music production, songwriting, creative direction, and hands-on artist development.

His approach is built around helping independent creators develop their sound, strengthen their creative identity, and understand what it takes to bring professional-quality music into the industry.



Nick Green - Next Play Music

Nick Green brings industry perspective and professional creative opportunities to The Plug through his work with Next Play Music Group.

His involvement includes creative direction, industry workshops, professional briefs, project evaluation, and guidance on potential industry pathways.



BUILT ON REAL INDUSTRY EXPERIENCE.

The Plug is built on a foundation of professional music industry experience, creative development, and a network of industry relationships.

50M+ Records

GET PLUGGED IN!

4 WEEKS | 10 CREATIVE OPPORTUNITIES | 4 PROJECTS | INDUSTRY CONSIDERATION | $1,000

Program Countdown!

Participation will be closed 12:00 AM Nov, 23rd 2026

CLAIM YOUR SPOT
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